DIVERGENT GROUP

Hospitality & Tourism

HOSPITALITY & TOURISM

We’ll support your business from beginning to end or at any stage in between. Learn more about our services below. 

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STRATEGIC MARKETING

If you want to take the DIY Marketing Package to the next level and don’t have the time and resources to execute it, we can do this for you.  We can develop a strategic marketing plan, as well as execute it for you.  Throughout the planning and execution stage, we will work with you to ensure that everything is up to your standards and represents your brand.  

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DIY MARKETING

Don’t have time to do your own marketing?  Instead of spending your precious time trying to figure it all out, we can help you so you can focus on what you do best.  With over 17 years experience, we'll work side-by-side with you to create a "Do It Yourself" Marketing Plan and then show you how to implement it.  It's up to you to put in the time and work to make the plan come to life. 

TOURISM DEVELOPMENT

Divergent Group specializes in tourism program development and representation for shopping centers and destinations.  Emphasis is on increasing awareness, visitation and spending by domestic and international travelers through familiarization tours, sales missions, development of vertical markets, and highly targeted marketing and promotional campaigns. 

 

RESTAURANT WEEK

With several years experience with the dineLA, dineNewport Beach, and the Inland Empire Restaurant Weeks, Divergent Group can work with you and your team to plan and execute a buzz worthy Restaurant Week.  We can manage your event from beginning to end or at any stage in between. 

EVENT PLANNING & MANAGEMENT

It takes a lot of work and time to plan a successful and buzz worthy event.  Instead of adding another project to your already full plate, Divergent Group can plan and manage your next event so you can focus on what you do best.  We can manage your event from beginning to end or at any stage in between.   

 

PROJECT MANAGEMENT

With limited resources, time, and staff, Divergent Group can step in and work side-by-side with you to bring your idea to life.  Whether you are tasked with developing a new program for a vertical market, organizing a familiarization tour, or executing a special project, Divergent Group can take the idea, develop a plan, and execute it successfully.   

 

BUSINESS IMPROVEMENT DISTRICTS (BID)

You’re probably wondering what the hell a BID is. BIDs are a stable funding source for hospitality and tourism organizations that want to improve business for its members.  As a collective group of owners, the BID's main goal is to increase business activity, which means more customers and sales. These activities can include marketing efforts, special events, and a variety of other programs that benefit the businesses within the BID. 

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VIDEO MARKETING

Video accounts for 80% of all internet traffic.  Embedding videos in landing pages can increase conversion rates by 80%.  Marketers who use videos grow revenue 49% faster than those who don’t.  Can you really compete without this key tactic in your marketing plan?  Video marketing is an immersive, interactive experience that creates an emotional connection with consumers and leaves a lasting impression.  We can take your video marketing idea and bring it to life.   Throughout the planning and execution stage, we will work with you to ensure that everything is up to your standards and represents your brand. 

 
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AUGMENTED REALITY

Enhance consumer engagement by bringing your merchandise and print material to life.  With AR, you can engage with consumers like you've never done before while increasing brand interaction and ROI across all channels.  Consumers simply scan your collateral with an AR app then you can connect with them through content and features, such as 3-D experiences, sweepstakes/contests, surveys, videos and animation that pop right off the page.  

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USER GENERATED CONTENT

Increase click-through rates, lower acquisition costs, and grow sales conversion rates with authentic and trustworthy customer-generated content.  Traditional advertising is expensive and doesn't resonate with today's consumers.  However UGC delivers authentic and engaging content, which makes buying decisions easier for your consumers. With the UGC platform, you can use social media walls to engage with consumers everywhere, create contests, and use consumer content to promote your brand. 

 

KUDOS

"She's one of those people that just takes care of business with a smile and you know everything is under control if she's involved. I've enjoyed working with her for many years and know she is a great asset to any organization." — V. HIGGINS, CEO OF HIGGINS CONSULTING INC.
 
“…she offers more than an impressive wheelhouse; she seamlessly assumes a role as a team member and brand ambassador regardless
of the assignment. And, it doesn't get better than that.”
— W. CHAUMONT, DIRECTOR, MARKETING REGIONAL CENTERS OF IRVINE COMPANY RETAIL PROPERTIES