Craft Breweries & Distilleries


We’ll support your business from beginning to end or at any stage in between. Learn more about our EXPERTISE below.  



Don’t have time to do your own marketing?  Instead of spending your precious time trying to figure it all out, we can help you so you can focus on making the next tasty brew.  We can work with you in two ways...1) side-by-side with you to create a "Do It Yourself" Marketing Plan and then show you how to implement it or 2) register for "The Key to Marketing Craft Beer" eCourse where you will walk away with your own DIY Strategic Marketing Plan that you can execute yourself.  It's up to you to put in the time and work to make the plan come to life. 



If you want to take the DIY Marketing Package to the next level and don’t have the time and resources to execute it, we can do this for you.  We can develop a strategic marketing plan, as well as execute it for you.  Throughout the planning and execution stage, we will work with you to ensure that everything is up to your standards and represents your brand.  


It takes a lot of work and time to plan a successful and buzz worthy event.  Instead of taking you away from making the next tasty libation, Divergent Group can plan and manage your next event so you can focus on what you do best.  We can manage your event from beginning to end or at any stage in between.   

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Video accounts for 80% of all internet traffic.  Embedding videos in landing pages can increase conversion rates by 80%.  Marketers who use videos grow revenue 49% faster than those who don’t.  Can you really compete without this key tactic in your marketing plan?  Video marketing is an immersive, interactive experience that creates an emotional connection with consumers and leaves a lasting impression.  We can take your video marketing idea and bring it to life.   Throughout the planning and execution stage, we will work with you to ensure that everything is up to your standards and represents your brand. 

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Increase click-through rates, lower acquisition costs, and grow sales conversion rates with authentic and trustworthy customer-generated content.  Traditional advertising is expensive and doesn't resonate with today's consumers.  However UGC delivers authentic and engaging content, which makes buying decisions easier for your consumers. With the UGC platform, you can use social media walls to engage with consumers everywhere, create contests, and use consumer content to promote your brand.  

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Enhance consumer engagement by bringing your bottle labels, merchandise, and print material to life.  With AR, you can engage with consumers like you've never done before while increasing brand interaction and ROI across all channels.  Consumers simply scan your label or collateral with an AR app then you can connect with them through content and features, such as 3-D experiences, sweepstakes/contests, surveys, videos and animation that pop right off the page.  



You’re probably wondering what a BPD is. BPDs are a stable funding source for craft brewery organizations that want to improve business for its brewery members.  As a collective group of owners, the BPD's main goal is to increase business activity, which means more customers and sales. These activities can include marketing efforts, special events, and a variety of other programs that benefit the businesses within the BPD. 

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Divergent Group specializes in brewery tourism development and representation for craft breweries, brewers guilds, and destinations globally.  Emphasis is on increasing awareness, visitation and spending by domestic and international travelers through familiarization tours, sales missions, development of vertical markets, and highly targeted marketing and promotional campaigns. We bring the global expertise to promote your brand overseas and bring international tourists to your tasting room or beer destination. 



"...if there was something to be done, I knew that it would be done well, and on time. Never a question. Our clients loved her as well, and she represented our brand with an exuberant professionalism… " — R. KERR, VP BUSINESS DEVELOPMENT OF HELM
“Ruby is a dynamic marketing expert. I've always admired Ruby's resourcefulness, professionalism and always positive perspective.”